George (Weird Al Yankovic) is a neer-do-well worker, drifting from job to job, daydreaming of doing something that matters to him. George's uncle wins the deed to a UHF television station in a poker game and reluctantly decides to make George the station manager. With the help of his friend, girlfriend (Victoria Jackson), Philo the station engineer (Anthony Geary), and Stanley the station janitor (Michael Richards), George sets out to raise the ratings of the station and take on the big Network stations. With programs like "Wheel of Fish", "Stanley's Funhouse", and "Raul's Wild Kingdom", the ratings rise for the small TV station only to lead to the big Network Boss (Kevin McCarthy) buying the station from George's debt-ridden uncle. Can George and his friends save the day, save their new jobs, and save the town's new favorite TV station?